Your portal already wins on supply. The missed upside is relevance.
You have the listings. You have the traffic. What you don't have is a way to tell one buyer which of those listings is theirs.
The scoring layer behind this page runs today, for every street block in Finland.
See it livePage views are not the product.
A portal is measured on completed deals, not sessions. Relevance is the lever between the two. It sits on the three steps that come before a deal: search-to-detail, save rate, and lead quality. It is built to move all three.
It looks like a scoring algorithm. It isn't.
Every platform team sketches this on a whiteboard by the second meeting. And they are right that the model is not the hard part.
The hard part is underneath it. Block shapes that stay stable when national source data is rebuilt. Thirteen dimensions that have to agree with each other, calibrated against real markets rather than intuition. Travel times that survive contact with how people actually move. Area facts pages take a quarter. A fit score you would put in front of a buyer takes years.
Three ways in.
Integration is measured in weeks, not quarters.
A paid pilot, with metrics you choose.
We agree the lift metrics before anything is built, run the pilot against your real traffic, and finish with an executive readout of what moved. The pilot fee is credited towards the licence when you sign.
Questions
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